What is Customer Experience?

In today's time, Customer Experience (CX) is the ultimate marketing tool. The kind of customer experience your customer service generates, directly impacts your business reputation and brand valuation. Delivering a quality customer experience will promote loyalty and help you retain customers.

Benefits of Customer Experience

Competitive Differentiator

The market can replicate your products or services, but not your customers’ entire purchasing experience in this digital world. That’s the power of CX as a competitive differentiator attracting growth-minded enterprises to heavily invest in it.

Increased brand equity

Brands suffer a great deal maintaining brand’s value. An organization with positive brand equity receives better customer reviews. Happy customers are more likely to share their experiences and refer your brand to others. Therefore, an effective CX can highly influence positive brand equity.


Improved Customer Experience means better customer retention and lesser churn out, which is why CX directly impacts the bottom line. Customer retention will lead to increased sales and higher brand value. As a result, increasing the company’s ROI.

Better Market

Customer Experience contributes to better market equity. An enterprise aspiring to go public can leverage CX’s impact to gain market authority. The one already listed can enjoy a hike in the total dollar value of public shares.

RADcube Customer Experience Services

UI/UX Design & Development

It is great to be a part of an ecosystem but sick to be a copy of something that cannot fight for itself. RADcube’s creative approach to UI/UX design will help you stand out while staying a part of the commercial ecosystem. From ideation, inspiration to execution, RADcube endeavors to analyze user behavior by positioning as the end-user to manifest the experience. The result? A holistic user journey that impresses the industry on how you care for your clients.

CRM Implementation

Our CRM implementation starts with assessing your business strategy, determining tactics, and assigning KPIs. We then map those business goals to expected outcomes and adjust with a focus on optimized lead generation for your sales pipeline, creating customer-specific journeys to fuel engagement, and empowering your staff with a 360-degree view of customers and prospects—the service factors in training, support, and change management.

Omnichannel Customer Support

An omnichannel customer strategy integrates all communication channels for an organization to respond to clients in no time. RADcube’s Omnichannel Voicebots, Chatbots, and EmailBots get the smart work done while resources focus on more strategic initiatives. We build bots leveraging artificial intelligence, machine learning, natural language processing (NLP), and natural language understanding (NLU) that comprehend customer queries, learn from past interactions, and store information from each user in a centralized database.

Sector-Wise Importance of Customer Experience


Government bodies drive laws and regulations, and today in the digital world, the way a user interacts with the digital presence of a government agency determines its Customer Experience competency. Starting from features including disability customization to the navigational directive, intelligent customer support, or a one-click buying window, and more determines the impression of a progressive government.

Healthcare &
Life Sciences

As per the need of the hour, we see how advanced CX can be comforting for the patients and convenient for the manufacturers as well. Instead of focusing on awareness and diagnosis, focusing on the CX of the patient journey helps deliver patient therapy without flouting safety protocols. Powerful CX can be programmed to track data that can intelligently translate into patient expedited recovery & wellbeing.


The energy sector is riddled with challenges, as enterprises in the oil and gas sector still rely on outdated systems to delay investment. For the energy industry to consider a digital makeover, customer experience (CX) should be a necessary consideration. High-ticket B2B digital transactions rely heavily on efficient CX; else, it takes a second to consider a second seller ensuring a better customer journey.


Servitization is not an odd sale but an outcome-focused strategic relationship with the customer, requiring manufacturers to invest in ongoing post-sales customer engagement. Engaging customers, keeping them in the loop of the latest release on the purchased product, enabling offer discovery and self-service, etc., define Customer Experience in the manufacturing sector.


In the financial sector, Customer experience means a strategic approach to building customer loyalty, reducing costs, making employees happier, and boosting revenues significantly. Sometimes, this focus on CX satisfaction ensures lifetime profitability through active recommendation more than five to eight times impactful over a negative perception.

Ready to create impactful customer experience? Connect with us today.