Case Studies

The Indianapolis Zoo Website

Project delivery

RADcube is currently designing and developing a new website (IndianapolisZoo.com) combining the IndianapolisZoo.com and IndianapolisPrize.org websites into a single site for SEO and maintenance purposes. The new website plan also includes replacing SharePoint with WordPress as the platform on a cloud-hosting service. Other e-commerce business platforms function within the website includes online general admission ticket purchases, membership, special Zoo experience purchases, special event ticket purchases, donations and other institutional advancement fundraising initiatives, and the Zoo Gift Shop.

Quality performance
RADcube successfully performed on the project meeting the following objectives of the client.
  • Mobile friendly website
  • Easy navigation options
  • Friendly and interactive information.
  • Robust directory structure to provide great user experience
  • Accessible and functional using all modern web browsers and mobile devices.
  • Underlying services must support a high degree of uptime.
  • Support high performance requirements
  • Site content can be managed quickly and easily by their employees without specialized technical knowledge.
  • Ability to integrate other services in the future with minimal work
  • Search Engine Optimization (SEO) friendly
  • No broken links & less Page load time
  • Highly secured from external threats
Strategic Skillsets & Capabilities

HTML5, CSS, JavaScript, WordPress, SEO

Result of the engagement

RADcube team is currently working on this project. Our goal is to create a VOZ (Voice of Zoo)-compliant website that serves the public who are interested in operating information to help plan their visit such as location, operating hours, prices, and upcoming events, as well as provide a robust yet efficient resource for those people interested in more in-depth information about the plant and animal collections, educational programming, conservation and current research initiatives conducted at the Indianapolis Zoo, among other topics. We also want to maximize our e-commerce/interactive components such as online ticket sales, membership sales and donations, photos, and video.

Eskenazi Wishard

Project delivery

Based on our long history and deep understanding of the Eskenazi Health system, RADcube was contracted to develop a new website for the hospital and health care system.

Quality performance

RADcube began by conducting a website audit to better understand the current website’s performance and to ascertain desirable enhancements and updates. RADcube reviewed the current site structure and site map, crawled the site to identify weaknesses and opportunities for search engine optimization both in terms of technical framework and specifications and content analysis, and reviewed content for user friendliness, meta descriptions, and page errors.

Following the website audit, RADcube managed the redesign of the Eskenazi Health website from start to finish. The new site is user-cantered to drive value, reinforce trust, build brand equity, and offer a personalized, efficient, interactive, and engaging experience for each user.

Strategic Skillsets & Capabilities

For advanced coding, programming development and consulting, RADcube partnered with a highly specialized digital development agency. Chosen in collaboration with the Eskenazi Health leadership team, the partner has expertise in making and managing websites, mobile experiences, content management systems and apps as well as in implementing and delivering analytics to provide unmatched insights and opportunities for Eskenazi Health’s interactive efforts.

To date, tasks performed include website audit and research, website design, UX interface planning and wireframing, copy development, photography, videography, video production, custom CMS integrations, metrics/analytics, and project management. Training and post-launch support will be included as well.

From the start, RADcube has employed an iterative, tested, and proven development process that allows for the best possible end-product while effectively optimizing timelines and budgets. Utilizing a Gantt chart that identifies tasks, benchmarks, timelines and deliverables, all parties have kept abreast of all phases of the project, including Research and Discovery, Planning, Design and Content Development, Build, Quality Control, Pre-Launch, Launch and Post-Launch.